Custom Umbrellas for Breweries, Wineries & Taprooms: Patio-Season Merch


Summer is patio season, and for breweries, wineries, and taprooms it is the busiest, most social time of the year. Regulars pack the outdoor tables, events fill the calendar, and visitors are looking for a souvenir of a great afternoon. A custom branded umbrella fits right into that moment: it is practical merch fans love, a way to keep guests comfortable on a sunny patio, and a walking advertisement that carries your taproom’s name across town.
Why umbrellas are great beverage-brand merch
Craft drinkers love repping the brands they’re loyal to — that’s why glassware and tees sell. An umbrella takes it further: it’s used in public, it’s seen by everyone on the sidewalk, and it’s a higher-value item that feels collectible. For a brewery or winery building a recognizable label, a branded canopy out in the world is exactly the kind of organic marketing money can’t easily buy.
Ways to use them
- Taproom merch. Sell branded umbrellas next to your tees and growlers — a strong-margin item regulars will grab. A bold creative geometric folding umbrella in your label colors stands out.
- Patio comfort. Keep a few on hand to shade guests on hot afternoons or cover them through a passing summer shower — the kind of hospitality people remember.
- Event and festival gear. Outfit your team with matching umbrellas at beer festivals and tastings so your booth is easy to spot.
- Club and membership perks. Reward mug-club or wine-club members with an exclusive branded umbrella.
Design tips
Lead with your logo or label art on a clean background so it reads from across a patio or street. Use your brand’s signature colors, and consider adding your city or a fun tagline that locals connect with. For a one-of-a-kind canopy featuring your label artwork, upload it on the Upload Your Creative Folding Umbrella page.
Ordering for your taproom
Estimate summer foot traffic and event needs, then order in one batch to keep costs low and branding consistent. A timeless design lets you reorder and restock without redesigning each season.
Custom beverage-brand umbrellas — from $29.90
MarsTailor makes fully custom folding umbrellas perfect for breweries, wineries, and taprooms. Start from the Corporate Gift Folding Umbrella, or upload your label art on the Upload Your Creative Folding Umbrella page. Every umbrella is just $29.90, with bulk pricing for merch and events. Browse all custom folding umbrellas →
Give your regulars summer merch they’ll carry all year — and put your label on every rainy street.